Thursday, May 31, 2012

Revamp Your Business Site with Pay-Per-Click Marketing | Digital ...

Written by: Tanya Gonzalez

With so much attention being paid to social media networking, content, link building, and other legal Internet marketing tactics, businesses have tended to overlook a key tool in ensuring their sites rank high across a search engine ? Pay-Per-Click marketing.

If you own a business, whether big or small, you should consider engaging in a PPC campaign to help your rank and your revenue. ?While PPC is important, not too many people know about it and neglect to include it in their online marketing endeavors.

However, you can learn all about PPC marketing quickly and easily, all it takes is a couple of tricks and solutions and you will have a successful PPC campaign running in no time.

To begin, you should know who your target audience is. This is a critical aspect of any Internet marketing effort, including PPC advertising. If you don?t target the correct audience, you are wasting your time and resources.

You should also learn which key words are more relevant than others when it comes to your particular product or service. Searching for your business should be simple for web browsers, and optimizing your content is crucial to ensure your site ranks among the top ten on a search engine for your business area.

Once you master those tactics, then you can delve a little deeper into the actual advertising part of the legal Internet marketing game. Hiring an online marketing company to compose ads for you is essential to ensure the success of your PPC efforts. Once a web surfer clicks on your link, they will get a first impression of your company by the first thing that pops out. Make sure you and your marketing company create an eye-catching ad that will keep visitors coming back to your site.

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Tags: Business Area, Business Marketing, Business Site, Correct Audience, Critical Aspect, First Impression, Internet Marketing, Key Words, Legal Internet, Marketing Company, Marketing Endeavors, Marketing Game, Marketing Tactics, Online Marketing, Pay Per Click, Pay Per Click Marketing, Target Audience, Wasting Your Time, Web Browsers, Web Surfer Categories: Internet Marketing News

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Wednesday, May 30, 2012

Encryption on the Go, Part 1

The growth of the bring-your-own-device trend, in which employees use their personal devices in the workplace, is proving to be a huge headache for IT. Often underfunded, understaffed and overworked, IT now has to cope with a plethora of different devices running different operating systems -- or different versions of an operating system.


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Why You Need A Realtor At Your Side When Buying A Foreclosure ...

Why You Need A Realtor At Your Side When Buying A Foreclosure photo

Are you interested in buying a foreclosure? If so, you are not alone. A recent study from Realtor.com found increasing interest in foreclosure buying among those looking for a home to call their own. Foreclosures used to primarily have appeal for investors but these days more and more home buyers are getting ready to enter the market. But while the deals are prevalent, buying a foreclosure can often be more complicated than a traditional sale.

Competition May Be Fierce: The increased attention to foreclosures has resulted in more activity on these distressed properties. Many Realtors and buyers from around the country have reported multiple offers, and some foreclosures are not on the market for long. The upside is that the bank is not emotionally attached to the home. ?You cannot hurt their feelings with a low offer, that is a risk on properties with owners that have a vested interest, plus sweat, memories, and attachment,? says Darlene Humphreys, a Realtor with Coldwell Banker Holman Premier Realty in Klamath Falls, Oregon.

Repairs Can Be Costly: Repairs can be one of the biggest expenses in foreclosed homes. The homes are bank-owned and may not have been lived in for a while. They are often sold as is, meaning that the new owner will be responsible for any repairs necessary to make the home liveable again. A thorough home inspection will also help you assess whether or not the home?s price is really a fair deal. ?Make your offer out as if you will be making the repairs yourself,? cautions Adam Aguilar of Reliantra Real Estate in Toluca Lake, California.

It Can Be Challenging To Get A Loan: Banks are sometimes cautious about providing loans on foreclosed homes. Depending on the condition of the home you may want to get detailed estimates of what the repairs will cost. This can be especially valuable if you will be looking for loans to help with the expenses. ?I always bring a licensed contractor with me to look at properties that are of serious interest to my clients,? says Denise Shur of 1:1 Realty in San Jose, California. ?A contract will give you the best ball-park figure for costs to repair the home. This also gives you an opportunity to get your contractor on the approved list for the 203k loans or find out your contractor is already an approved vendor.?

?Start with a Realtor who is familiar with these types of loans and get a market analysis of the area around the home so you have an idea of values in the area,? advises Beverly Houlier, a Realtor with Hilltop Chateau Realty in San Diego, California.

Find A Foreclosure Expert: Many Realtors have chosen to specialize in distressed properties including both short sales and foreclosures. ?I would recommend that you find an agent to represent you as a buyer, one who has experience dealing with such sales. agents with earned designation such as the NAR designation ?SFR? (Short Sale & Foreclosure Resource) are good starts,? recommends Doug Parker,a Realtor with Prudential Calhoon Company Realtors in Hilliard, Ohio.

Related posts:

  1. Looking Beyond The Distressed Sale For A Deal In Today?s Real Estate Market
  2. Do I Need A Buyer?s Agent If I Am Buying A Foreclosure?
  3. Survey Says: Most First Time Buyers Interested in Distressed Properties (DATA)
  4. Distressed Properties Keep Pressure On Housing Market
  5. Can You Borrow More Than The Asking Price For Renovations?

About Deidre Woollard

Deidre Woollard is the Community Manager at Realtor.com.

View all articles by Deidre Woollard

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Tuesday, May 29, 2012

Future of Internet Gaming

May 28

Image

With our headquarters in Las Vegas, Millenium Tech Solutions is well aware of the revolution in online gaming that is coming.? With Nevada currently the only state with online poker laws, casino and gaming industry leaders alike are jumping at the chance to dominate the soon-to-be online gaming market.? Big players like IGT, Bally Technologies, and Aristocrat have been strategizing and acquiring online platforms that may leverage their position once virtual options are legalized.? Players in the social media arena like Zynga, producer of FarmVille, are also exploring their options.

The big question for Las Vegas tourism is will online gaming hurt our casinos?? The answer is no, according to Frank Fahrenkopf, CEO of the American Gaming Association.? He stated, ?The approval of Internet gambling would expand existing operations, because younger players more comfortable with online transactions would start gambling online and eventually find their way to local casinos.?

Except in the instances of smaller casinos that depend primarily on poker, Fahrenkopf assures that internet gaming will bring more opportunity.? According to an article from CasinoCity, Nevada may see their first Internet poker website as early as this year.? Research on the effects of this one aspect of the gaming market may offer better indicators on economic stability for the Nevada casinos and the people they employ.? Last year, commercial casino jobs in Nevada were reported at 174,381.? If AGA CEO is right, those jobs should remain steady when, not if, internet gaming becomes reality.

Image by Steve Marcus via LasVegasSun.

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EARTH: Better warnings for consequences of earthquakes

EARTH: Better warnings for consequences of earthquakes [ Back to EurekAlert! ] Public release date: 29-May-2012
[ | E-mail | Share Share ]

Contact: Megan Sever
msever@earthmagazine.org
American Geological Institute

Alexandria, VA Global seismic hazard maps exist to help societies and decision-makers anticipate and prepare for earthquakes. These maps are supposed to depict the maximum level of ground shaking likely to be produced by an earthquake in a given area. In the past decade, however, ground motions and death tolls in areas struck by earthquakes have far exceeded these maps' projections. Thus, scientists are calling into question the standard methods used to estimate seismic risk, and accepted assumptions and calculations have come under fire.

Seismologists use two measurements to predict the potential danger from earthquakes: Seismic hazard and seismic risk. Seismic hazard is the likelihood an earthquake will occur in a specific region over a specific period and that ground shaking will exceed a specific strength. Seismic risk takes into account the harm or losses expected to result from the seismic hazard. Although scientists have specific ways to identify seismic hazard and seismic risk worldwide, the standard methods of classification are matters of vigorous debate. How can we better prepare ourselves for massive earthquakes to prevent damage and loss of life? Read the story at http://www.earthmagazine.org/article/better-warnings-consequences-earthquakes-bringing-seismic-hazard-and-risk-assessments-policy.

All shook up and ready to read more? Check out great stories in the June issue of EARTH Magazine, available now at http://www.earthmagazine.org/. Fill in the Middle Permian fossil gaps; travel to northeastern Australia's Atherton Tablelands; and find out if our arsenic supply is at risk, all in this month's issue of EARTH.

###

Keep up to date with the latest happenings in Earth, energy and environment news with EARTH magazine online at http://www.earthmagazine.org/. Published by the American Geosciences Institute, EARTH is your source for the science behind the headlines.

The American Geosciences Institute is a nonprofit federation of geoscientific and professional associations that represents more than 250,000 geologists, geophysicists and other earth scientists. Founded in 1948, AGI provides information services to geoscientists, serves as a voice of shared interests in the profession, plays a major role in strengthening geoscience education, and strives to increase public awareness of the vital role the geosciences play in society's use of resources, resiliency to natural hazards, and interaction with the environment.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


EARTH: Better warnings for consequences of earthquakes [ Back to EurekAlert! ] Public release date: 29-May-2012
[ | E-mail | Share Share ]

Contact: Megan Sever
msever@earthmagazine.org
American Geological Institute

Alexandria, VA Global seismic hazard maps exist to help societies and decision-makers anticipate and prepare for earthquakes. These maps are supposed to depict the maximum level of ground shaking likely to be produced by an earthquake in a given area. In the past decade, however, ground motions and death tolls in areas struck by earthquakes have far exceeded these maps' projections. Thus, scientists are calling into question the standard methods used to estimate seismic risk, and accepted assumptions and calculations have come under fire.

Seismologists use two measurements to predict the potential danger from earthquakes: Seismic hazard and seismic risk. Seismic hazard is the likelihood an earthquake will occur in a specific region over a specific period and that ground shaking will exceed a specific strength. Seismic risk takes into account the harm or losses expected to result from the seismic hazard. Although scientists have specific ways to identify seismic hazard and seismic risk worldwide, the standard methods of classification are matters of vigorous debate. How can we better prepare ourselves for massive earthquakes to prevent damage and loss of life? Read the story at http://www.earthmagazine.org/article/better-warnings-consequences-earthquakes-bringing-seismic-hazard-and-risk-assessments-policy.

All shook up and ready to read more? Check out great stories in the June issue of EARTH Magazine, available now at http://www.earthmagazine.org/. Fill in the Middle Permian fossil gaps; travel to northeastern Australia's Atherton Tablelands; and find out if our arsenic supply is at risk, all in this month's issue of EARTH.

###

Keep up to date with the latest happenings in Earth, energy and environment news with EARTH magazine online at http://www.earthmagazine.org/. Published by the American Geosciences Institute, EARTH is your source for the science behind the headlines.

The American Geosciences Institute is a nonprofit federation of geoscientific and professional associations that represents more than 250,000 geologists, geophysicists and other earth scientists. Founded in 1948, AGI provides information services to geoscientists, serves as a voice of shared interests in the profession, plays a major role in strengthening geoscience education, and strives to increase public awareness of the vital role the geosciences play in society's use of resources, resiliency to natural hazards, and interaction with the environment.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


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Self Improvement/ Happiness Ramble | massivevaluegiveaway.com ...

Posted by support | Posted in Life transformation stories | Posted on 27-05-2012-05-2008

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yeah i spelt happiness wrong in the title *facepalm* just a random video about happiness and self improvement and yeah, thanks for watching this video follow me on twitter for more of my complaining ? twitter.com instagram ? deedoorknobs

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Monday, May 28, 2012

How the US Sold Africa to Multinationals Like Monsanto, Cargill, DuPont, PepsiCo and Others

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How the US Sold Africa to Multinationals Like Monsanto, Cargill, DuPont, PepsiCo and Others

Will Obama's New Alliance for Food Security and Nutrition help farmers like Charity? The New Alliance was announced in conjunction with the G8 meeting last Friday. Under the ...

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A Bit Too Much Klout: User Says He Can Sign In To Someone Else?s Account

kloutIt's not clear if this is a one-off glitch, a signal of a bigger issue -- or a way of pumping up/sabotaging Klout scores for those who care. But it's not great news any way you spin it, if it's true:?a Klout user has gotten in touch to say that when he accesses the social influence ratings service, he is getting signed in to Klout not as himself but as someone else. Using an HTC Sensation device running the Ice Cream Sandwich version of Android, IT consultant Halil Kabaca,of Istanbul, Turkey-based Novarum Consulting, tells us that when he goes on to Klout via the phone's mobile browser, he is being signed in automatically as someone completely different -- someone he doesn't know at all who happens to work for Adobe in business development (see screenshots of Kabaca's and the other guy's profiles after the break).

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Mayor Bloomberg now has 11 homes, after buying two more New York properties

Sorry, Readability was unable to parse this page for content.

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Sunday, May 27, 2012

Best Colleges - Reference and Education Bioethics

4 Tips for Narrowing Your List of Best Colleges

Whether you are looking for online colleges or traditional ones, the task can be tedious for you if you do not know how to go about it. This article gives you 4 important tips to help you narrow the vast entries on your list and make a choice.
One of the hardest things to do when running a college search is composing a list of best colleges from which you will choose your final pick. First, the challenge lies with defining the college that is right for you. In the first place, defining a top college is not a universal affair. People have different preferences and interests. Therefore, what might seem the best degree colleges might not be seen in the same regard by another person.
Some people would prefer joining online colleges, others traditional brick-walled educational institutions. When you search for colleges to join, you will need to have a plan that will help you narrow down the list of colleges to remain those that will fit into your list of preferences. Here are ways to help you find the best colleges the easy way.
1. Gauge Your Chances for Graduating
As a student, you are too preoccupied by the need to get a college to join. You might forget the important things that count ? including graduation. Statistics show that not all students who join college are likely to graduate. Roughly two out of three are likely to complete their courses.
However, there are colleges that outrank others when it comes to graduating their students after the four-year or six-year course. In that case, ensure that you check the graduation rates for each college before you make your final decision.
2. Find the Right Alternatives
You will be surprised to find that some colleges are similar in many ways but they can produce different results. When doing a college search for the best colleges, ensure that you try to find similar colleges as well and compare them under different attributes.
Doing this comparison will not only help you add more colleges that might interest you but also discover those you had not known before.
3. Don?t Choose by Tuition Alone
For most families, college tuition plays a significant role in determining the way the decision will go. However, if you are searching for the best colleges or the best college degrees, tuition should not be made the leading point in making the final decision.
Consider the fact that most colleges and universities offer grants and aid to students. When doing a college search, compare the average grant aid every college provides its students to see your chances of getting the same. Keep in mind that you will need to apply in order to get financial aid.
4. Consider the Location
There is a myth that the best learning institution is the one closest or the one farthest away. Location will help you narrow down your list of colleges significantly. When making your choices, ask yourself whether the distance of the college from your home is important. How is it going to affect your college life and studies in general? If the impact is significant, put it in your consideration. Otherwise, if you find that it is not necessarily important, you can leave it out of your college search criteria.
Narrowing your list of colleges can be very tedious when you begin from nowhere. But during your college search, you can use sophisticated tools for searching the best colleges. Try http://mycollegefinder.net/today.

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Steve Gagne ? Food Energetics [1 eBook - EPUB, MOBI, 1 JPG ...

Steve Gagne ? Food Energetics ? The Spiritual, Emotional, and Nutritional Power of What We Eat

Explains how food imparts a living wisdom that is separate from the science of nutrient values

? Offers an approach to diet from the perspective of ancient peoples, who understood how the energetic qualities of food affect both physical and spiritual health

? Includes a comprehensive catalog of the energetic properties of myriad foods from chicken, beef, and potatoes to garlic, avocados, zucchini, and grapefruit

Food is more than simply fuel. It imparts a living wisdom that is beyond the science and mechanics of calories, grams, and nutrient values. Ancient peoples, through their relationships with the plants and animals providing their food, understood that their food conveyed the unique energetic qualities of its source, such as swiftness from wild deer and groundedness from root vegetables. With the rise of agribusiness and industrial food production, people have become disconnected from the sources of their food and are no longer able to register the subtle rhythms, harmony, and energies that food can convey. This separation has thrown the basic human-food relationship out of balance to the detriment of human consciousness.

In Food Energetics, Steve Gagne shows how to revitalize our connection to food and remedy our physical and psychic imbalances with the wisdom of food energetics. He provides a comprehensive catalog of foods and their corresponding energetic properties and explains how each food affects us at the deepest spiritual level. By demonstrating how to plan meals that incorporate both dominant and compliant foods, he shows how to provide truly healthy cuisine that nourishes the body and the soul.
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Engen Leaves as Northland Basketball Coach

By KBJR News 1

Credit: Northland College Athletics

Engen Leaves as Northland Basketball Coach

May 26, 2012 Updated May 26, 2012 at 9:51 PM CDT

Ashland, WI (Northland's NewsCenter) --- Stu Engen is done as the head men's basketball coach and assistant athletics director at Northland College after just more than a month on the job, leaving to pursue other opportunities.

Engen was hired April 23 after a national candidate search, but the school announced Friday he has resigned to pursue an athletics director job at a North Dakota technical college.

"I've assured [the team] we are already moving quickly and with great care to identify and hire a new coach who is also well qualified to lead our men's basketball program," Northland College athletics director Bill Wilson said. "Northland is very fortunate to have attracted a pool of over 162 candidates and we still have a number of very well qualified coaches who were of great interest to the hiring committee in our initial selection process."

Posted by Zach Schneider
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Saturday, May 26, 2012

Why Prostate Cancer Kills Many Victims and How You Can Be One ...

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Experts nonetheless insist that heaps of people that have died from prostate cancer could have survived it, in the event that they knew what the survivors knew and did. This text seems closely at what that is and the way you too can be one of many survivors of this disease.

This is a very common feeling among stage 4 cancer sufferers. But remember this. Folks have survived stage 4 cancer and this text will outline how they achieved this against the odds.

Firstly, a few statistics to give you some comfort. Greater than 60% of all ovarian victims are already in stage 3 or 4 on the time of diagnosis.

In different phrases, there are numerous individuals out there in your state of affairs and it offers you a chance to share your experience. Another comforting statistic is simply 0.1% of sufferers present metastases of the mind, which is frankly a horrible experience.

2. Do what other survivors did: Once you find them, be taught what they did so that you could do the identical things too. You?ll be surprised that you?re doing the improper things right now that can only worsen your condition.

But for those who discuss to the survivors, they will certainly point you in the direction of the proper path that will make it easier to to outlive the condition. For example, Les Brown, one of many survivors of the condition at all times spent most of his free time reading all he may about surviving the condition. He did not spend his time crying and waiting for dying, which is what some people would do.

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You see, these survivors also need to assist other victims to outlive this situation, so they are going to be greater than keen to help you. You may be shocked how many such survivors that are on the market, not just within the United States however in plenty of different nations of the world.

Plenty of the survivors say they didn?t even use the standard medical options but used alternative medicine.

It?s necessary for you to spend the time to actually hearken to what they have to say.

You have learn the above however they won?t aid you except and until you really begin implementing them in your life. So, should you make it a each day behavior of participating in exercises? if you are all the time being optimistic about surviving this cancer? and you retain your life constructive at all times, you should have a far larger chance of surviving and staying alive, than those that do not.

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Typical CEO made $9.6M last year, AP study finds

FILE - In this Sept. 16, 2010 file photo, David Simon, CEO of Indianapolis-based Simon Property Group speaks at the Economic Club of Indiana's speaker series luncheon at the Indiana Convention Center in Indianapolis. Simon is the highest paid CEO at a publicly held company in America in 2011, according to calculations by Equilar, an executive compensation data firm, and The Associated Press. The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. (AP Photo/The Indianapolis Star, Charlie Nye, File)

FILE - In this Sept. 16, 2010 file photo, David Simon, CEO of Indianapolis-based Simon Property Group speaks at the Economic Club of Indiana's speaker series luncheon at the Indiana Convention Center in Indianapolis. Simon is the highest paid CEO at a publicly held company in America in 2011, according to calculations by Equilar, an executive compensation data firm, and The Associated Press. The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. (AP Photo/The Indianapolis Star, Charlie Nye, File)

FILE - In this Thursday, July 7, 2011 file photo, Les Moonves, president and CEO of CBS Corporation, greets a member of the media at the Sun Valley Inn for the 2011 Allen and Co. Sun Valley Conference in Sun Valley, Idaho. Moonves is one of the top 10 highest paid CEOs at publicly held companies in America last year, according to calculations by Equilar, an executive compensation data firm, and The Associated Press. The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. (AP Photo/Julie Jacobson, File)

FILE - This undated file photo provided by Discovery Communications Inc., shows president and CEO David Zaslav. Zaslav is one of the top 10 highest paid CEOs at publicly held companies in America last year, according to calculations by Equilar, an executive compensation data firm, and The Associated Press. The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. (AP Photo/Discovery Communications, Inc.)

FILE - In this Tuesday, Jan. 4, 2011 file photo, Sanjay Jha, Chairman and CEO of Motorola Mobility, is interviewed on the floor of the New York Stock Exchange after his company's stock began trading. Jha is one of the top 10 highest paid CEOs at publicly held companies in America last year, according to calculations by Equilar, an executive compensation data firm, and The Associated Press. The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. (AP Photo/Richard Drew, File)

FILE - In this April 14, 2012 file photo, Viacom CEO Philippe Dauman arrives to the TV Land Awards 10th Anniversary in New York. Dauman is one of the top 10 highest paid CEOs at publicly held companies in America last year, according to calculations by Equilar, an executive compensation data firm, and The Associated Press. The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year.(AP Photo/Charles Sykes, File)

(AP) ? Profits at big U.S. companies broke records last year, and so did pay for CEOs.

The head of a typical public company made $9.6 million in 2011, according to an analysis by The Associated Press using data from Equilar, an executive pay research firm.

That was up more than 6 percent from the previous year, and is the second year in a row of increases. The figure is also the highest since the AP began tracking executive compensation in 2006.

Companies trimmed cash bonuses but handed out more in stock awards. For shareholder activists who have long decried CEO pay as exorbitant, that was a victory of sorts.

That's because the stock awards are being tied more often to company performance. In those instances, CEOs can't cash in the shares right away: They have to meet goals first, like boosting profit to a certain level.

The idea is to motivate CEOs to make sure a company does well and to tie their fortunes to the company's for the long term. For too long, activists say, CEOs have been richly rewarded no matter how a company has fared ? "pay for pulse," as some critics call it.

To be sure, the companies' motives are pragmatic. The corporate world is under a brighter, more uncomfortable spotlight than it was a few years ago, before the financial crisis struck in the fall of 2008.

Last year, a law gave shareholders the right to vote on whether they approve of the CEO's pay. The vote is nonbinding, but companies are keen to avoid an embarrassing "no."

"I think the boards were more easily shamed than we thought they were," says Stephen Davis, a shareholder expert at Yale University, referring to boards of directors, which set executive pay.

In the past year, he says, "Shareholders found their voice."

The typical CEO got stock awards worth $3.6 million in 2011, up 11 percent from the year before. Cash bonuses fell about 7 percent, to $2 million.

The value of stock options, as determined by the company, climbed 6 percent to a median $1.7 million. Options usually give the CEO the right to buy shares in the future at the price they're trading at when the options are granted, so they're worth something only if the shares go up.

Profit at companies in the Standard & Poor's 500 stock index rose 16 percent last year, remarkable in an economy that grew more slowly than expected.

CEOs managed to sell more, and squeeze more profit from each sale, despite problems ranging from a downgrade of the U.S. credit rating to an economic slowdown in China and Europe's neverending debt crisis.

Still, there wasn't much immediate benefit for the shareholders. The S&P 500 ended the year unchanged from where it started. Including dividends, the index returned a slender 2 percent.

Shareholder activists, while glad that companies are moving a bigger portion of CEO pay into stock awards, caution that the rearranging isn't a cure-all.

For one thing, companies don't have to tie stock awards to performance. Instead, they can make the awards automatically payable on a certain date ? meaning all the CEO has to do is stick around.

Other companies do tie stock awards to performance but set easy goals. Sometimes, "they set the bar so low, it would be difficult for an executive not to trip over it," says Patrick McGurn, special counsel at Institutional Shareholder Services, which advises pension funds and other big investors on how to vote.

And for many shareholders, their main concern ? that pay is just too much, no matter what the form ? has yet to be addressed.

"It's just that total (compensation) is going up, and that's where the problem lies," says Charles Elson, director of the Weinberg Center for Corporate Governance at the University of Delaware.

The typical American worker would have to labor for 244 years to make what the typical boss of a big public company makes in one. The median pay for U.S. workers was about $39,300 last year. That was up 1 percent from the year before, not enough to keep pace with inflation.

Since the AP began tracking CEO pay five years ago, the numbers have seesawed. Pay climbed in 2007, fell during the recession in 2008 and 2009 and then jumped again in 2010.

To determine 2011 pay packages, the AP used Equilar data to look at the 322 companies in the S&P 500 that had filed statements with federal regulators through April 30. To make comparisons fair, the sample includes only CEOs in place for at least two years.

Among the AP's other findings:

? David Simon, CEO of Simon Property, which operates malls around the country, is on track to be the highest-paid in the AP survey, at $137 million. That was almost entirely in stock awards that could eventually be worth $132 million. The company said it wanted to make sure Simon wasn't lured to another company. He has been CEO since 1995; his father and uncle are Simon Property's co-founders.

This month, Simon Property's shareholders rejected Simon's pay package by a large margin: 73 percent of the votes cast for or against were against.

But the company doesn't appear likely to change the 2011 package. After the shareholder vote, it released a statement saying that "we value our stockholders' input" and would "take their views into consideration as (the board) reviews compensation plans for our management team." But it also said that Simon's performance had been stellar and it needed to pay him enough to keep him in the job.

Simon's paycheck looks paltry compared with that of Apple CEO Tim Cook, whose pay package was valued at $378 million when he became CEO in August. That was almost entirely in stock awards, some of which won't be redeemable until 2021, so the value could change dramatically. Cook wasn't included in the AP study because he is new to the job.

? Of the five highest-paid CEOs, three were also in the top five the year before. All three are in the TV business: Leslie Moonves of CBS ($68 million); David Zaslav of Discovery Communications, parent of Animal Planet, TLC and other channels ($52 million); and Philippe Dauman of Viacom, which owns MTV and other channels ($43 million).

? About two in three CEOs got raises. For 16 CEOs in the sample, pay more than doubled from a year earlier, including Bank of America's Brian Moynihan (from $1.3 million to $7.5 million), Marathon Oil's Clarence Cazalot Jr. (from $8.8 million to $29.9 million) and Motorola Mobility's Sanjay Jha (from $13 million to $47.2 million).

? CEOs running health-care companies made the most ($10.8 million). Those running utilities made the least ($7 million).

? Perks and other personal benefits, such as hired drivers or personal use of company airplanes, rose only slightly, and some companies cut back, saying they wanted to align their pay structure with "best practices."

Military contractor General Dynamics stopped paying for country club memberships for top executives, though it gave them payments equivalent to three years of club fees to ease "transition issues" caused by the change.

The typical pay of $9.6 million that Equilar calculated is the median value, or the midpoint, of the companies used in the AP analysis. In other words, half the CEOs made more and half less.

To value stock awards and stock options, the AP used numbers supplied by the companies. Those figures are based on formulas the companies use to estimate what the stock and options will eventually be worth when a CEO receives the stock or cashes in the options.

Stock awards are generally valued based on the stock's current price. Stock options are valued using company estimates that take into account the stock's current price, how long until the CEO can cash the options in, how the stock price is expected to move before then, and expected dividends. Estimates don't generally take inflation into account.

The shift to stock awards is at least partly rooted in what is known as the Dodd-Frank law, passed in the wake of the financial crisis, which overhauled how banks and other public companies are regulated.

Beginning last year, Dodd-Frank required public companies to let shareholders vote on whether they approve of the top executives' pay packages. The votes are advisory, so companies don't have to take back even a penny if shareholders give them the thumbs-down. But shame has proved a powerful motivator.

It got Hewlett-Packard to change its ways. After an embarrassing "no" vote last year on the 2010 pay packages, including nearly $24 million for ousted CEO Mark Hurd, the company huddled with more than 200 investment firms and major shareholders, then threw out its old pay formula. New CEO Meg Whitman is getting $1 a year in salary and no guaranteed bonus for 2011. Nearly all her pay is in stock options that could be worth $16 million, but only if the share price goes up.

Other companies took notice, too. Last year, shareholders rejected the CEO pay packages at Janus Capital, homebuilder Beazer Homes and construction company Jacobs Engineering Group. All won approval this year after the companies made the packages more palatable to shareholders.

To be sure, shareholders aren't voting en masse against executive pay. Instead, they seem to be saving "no" votes for the executives they deem most egregious.

Of more than 3,000 U.S. companies that held votes in 2011, only 43 got rejections, according to ISS. But the mere presence of the "say on pay" vote is triggering change, shareholder activists say.

"Companies that have gone through that trial by fire don't want to go through it again," says McGurn, the ISS special counsel.

Even Chesapeake Energy, a company perennially in the cross-hairs of corporate-governance activists, is bowing to pressure. The company has drawn fire for showering CEO Aubrey McClendon with assorted goodies. In addition to handing him big pay packages ? $17.9 million for 2011 ? Chesapeake in recent years has spent millions sponsoring the NBA's Oklahoma City Thunder, which he partially owns, paying him for his collection of antique maps and letting him buy stakes in company wells.

Last year, shareholders of the natural gas producer passed the proposed 2010 pay package but by a low margin, 58 percent. This year, with shareholder pressure mounting, the board has ended some of McClendon's perks and stripped him of his title as chairman. A lawsuit settlement is forcing him to buy back his $12 million worth of maps.

After losing the chairman job, McClendon issued a statement saying the demotion "reflects our determination to uphold strong corporate governance standards." Chesapeake will seek shareholder approval for McClendon's 2011 pay at its annual meeting in June.

So far, Citigroup is the highest-profile company to have its pay package rejected this year. The bank planned to pay CEO Vikram Pandit about $15 million for his work last year, noting that he had returned the company to profitability in 2010 and worked for $1 that year. Shareholders, who watched the stock price plunge 44 percent in 2011 (after adjusting for a reverse stock split) weren't so forgiving.

It's usually around January that boards decide how much to pay a CEO for the previous year. Then they inform shareholders and ask for their vote in the spring ? usually after the cash portion has already been handed out. For Pandit, that meant he had already received $7 million in salary and cash bonus by the time shareholders voted against his pay.

In a statement, Citi said it took the vote seriously and planned to "carefully consider" the input of major shareholders. It hasn't given more specifics. Richard Parsons, who retired as Citi's chairman after the April annual meeting, as previously planned, said after the vote that the board should have done a better job explaining to shareholders how it determined CEO pay.

Another big change is that more companies are giving themselves the right to take back a top executive's pay from previous years if they determine that the executive acted inappropriately to inflate the company's financial results.

The Dodd-Frank overhaul will eventually require public companies to include such broad "claw back" provisions, which will expand on narrowly written rules from a decade ago. But companies aren't waiting. In a separate study, Equilar found that 84 percent of Fortune 100 companies now include claw backs in their executive pay packages, up from 18 percent in 2006.

Last year, the former CEO of Beazer Homes agreed with regulators, who cited the older claw back rules, to turn over $6.5 million he had earned when profits were inflated. In February, UBS took back half of the previous year's bonuses awarded to many investment bankers because of subsequent losses in the unit.

Picking the right mix of incentives is partly just guesswork, and sometimes the results are simply a force of serendipity. Stocks can get swept up in rising or falling markets, so the fortunes of CEOs with well-designed pay packages can reflect luck ? good or bad ? not just managerial skills.

In February 2009, James Rohr, the head of PNC Financial Services, was granted options that allowed him to buy shares in the future at the then-current price, which had fallen 62 percent in five months on its way to a 17-year low the next month.

The stock has since doubled, and the options, mostly based on hitting certain profit and cost-cutting goals, are worth more than $20 million in paper profit, according to research by GMI Rating, a corporate governance watchdog. If investors had bought PNC stock just before the financial crisis in 2008, they would still be down more than a fifth.

Luck, of course, can cut both ways. Rohr is still waiting to cash in options granted in 2007, valued then at $2.5 million, when the stock was 18 percent higher than it is today.

Some shareholder groups doubt that ever-higher CEO pay, ingrained as it is in the corporate psyche, will ever be refashioned dramatically enough to satisfy shareholders and consumer groups who see the paychecks as too big, too disconnected from performance, and set by wealthy directors who are oblivious to the way that most of their shareholders live.

"I hope we have seen the last of this," says Rosanna Weaver of the CtW Investment Group, which works on shareholder issues with union-sponsored pension funds and has lobbied against CEO pay packages at a number of companies. "But I would be very surprised, just given what I know of human nature, let alone what I know of the financial markets."

Still, she's encouraged by the change that has already been stirred.

"It's a very big task," Weaver says. "I still believe it is worth trying."

Associated Press

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Oldest Jewish archaeological evidence on the Iberian Peninsula

ScienceDaily (May 25, 2012) ? Archaeologists of the Friedrich Schiller University Jena (Germany) found some of the oldest archaeological evidence so far of Jewish culture on the Iberian Peninsula at an excavation site in the south of Portugal, close to the city of Silves (Algarve). On a marble plate, measuring 40 by 60 centimetres, the name "Yehiel" can be read, followed by further letters which have not yet been deciphered. The Jena Archaeologists believe that the new discovery might be a tomb slab. Antlers, which were found very close to the tomb slab in the rubble gave a clue to the age determination.

"The organic material of the antlers could be dated by radiocarbon analysis with certainty to about 390 AD," excavation leader Dr. Dennis Graen of the Jena University explains. "Therefore we have a so-called 'terminus ante quem' for the inscription, as it must have been created before it got mixed in with the rubble with the antlers."

The earliest archaeological evidence of Jewish inhabitants in the region of modern-day Portugal has so far also been a tomb slab with a Latin inscription and an image of a menorah -- a seven-armed chandelier -- from 482 AD. The earliest Hebrew inscriptions known until now date from the 6th or 7th Century AD.

For three years the team of the University Jena has been excavating a Roman villa in Portugal, discovered some years ago by Jorge Correia, archaeologist of the Silves council, during an archaeological survey near the village of S?o Bartolomeu de Messines (Silves). The project was aiming at finding out how and what the inhabitants of the hinterland of the Roman province of Lusitania lived off. While the Portuguese coast region has been explored very well, there is very little knowledge about those regions. The new discovery poses further conundrums. "We were actually hoping for a Latin inscription when we turned round the excavated tomb slab," Henning Wabersich, a member of the excavation reports. After all, no inscriptions have been found so far and nothing was known about the identity of the inhabitants of the enclosure.

Only after long research the Jena Archaeologists found out which language they were exactly dealing with, as the inscription was not cut with particular care. "While we were looking for experts who could help with deciphering the inscription between Jena and Jerusalem, the crucial clue came from Spain" Dennis Graen says. "Jordi Casanovas Mir? from the Museu Nacional d'Art de Catalunya in Barcelona -- a well-known expert for Hebrew inscriptions on the Iberian Peninsula -- is sure that the Jewish name "Yehiel" can be read, -- a name that is already mentioned in the Bible." Not only is the early date exceptional in this case, but also the place of the discovery: Never before have Jewish discoveries been made in a Roman villa, the Jena Archaelogist explains.

In the Roman Empire at that time Jews usually wrote in Latin, as they feared oppressive measures. Hebrew, as on the re-discovered marble plate, only came back into use after the decline of the Roman supremacy, respectively in the following time of migration of peoples from the 6th or 7th century AD. "We were also most surprised that we found traces of Romans -- romanised Lusitanians in this case -- and Jews living together in a rural area of all things," Dennis Graen says. "We assumed that something like this would have been much more likely in a city."

Information about the Jewish population in the region in general was mostly passed down by scriptures. "During the ecclesiastical council in the Spanish town Elvira about 300 AD rules of conduct between Jews and Christians were issued. This indicates that at this time there must have been a relatively large number of Jews on the Iberian Peninsula already," Dennis Graen explains -- but archaeological evidence had been missing so far. "We knew that there was a Jewish community in the Middle Ages not far from our excavation site in the town of Silves. It existed until the expulsion of the Jews in the year 1497."

In the summer the Jena Archaeologists will take up their work again. Until now they have excavated 160 square metres of the villa, but after checking out the ground it already became clear that the greater part of the enclosure is still covered in soil. "We eventually want to find out more about the people who lived here," Graen explains the venture. "And of course we want to solve the questions the Hebrew inscription has posed us."

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Note: Materials may be edited for content and length. For further information, please contact the source cited above.


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Friday, May 25, 2012

Cloverleaf Schools saves $500000 in health insurance ? The ...

WESTFIELD TWP. ? Cloverleaf Schools will realize about $500,000 in health insurance savings next school year.

Superintendent Daryl Kubilus said the commission overseeing the district?s finances asked him to come up with about $200,000 to $300,000 in additional cuts to the district?s proposed recovery plan.

Daryl Kubilus

Cloverleaf is in fiscal emergency, which means a five-member state commission oversees all financial decisions.

The school board will not be required to make any cuts, however, because Kubilus learned from Cloverleaf?s health insurance provider that instead of a 10 percent projected increase in insurance premiums, they would increase by only 5 percent, saving $211,000 in fiscal year 2013.

Also, the board found out the district will have two premium holidays instead of one in fiscal year 2013, meaning it only will be required to make 10 health insurance premium payments instead of 11, saving another $320,000.

?We were able to do this without cutting any more programs or taking away any more opportunities for kids,? Kubilus said.

At Thursday?s meeting of the Financial Planning and Supervision Commission, Chairman Paul Marshall said the school board needed to come up with a contingency plan if the November levy fails.

?Not to threaten everybody,? he said, ?but people need to know we would like this additional revenue and that?s what happens if we don?t get it.?

The board has not yet decided whether to ask for an income tax or a levy. A proposed 6.9-mill levy for the November ballot would raise about $3.3 million.

The district has an estimated $677,007 deficit for fiscal year 2012 and about a $2.9 million projected deficit for fiscal year 2013, according to its five-year financial forecast, but this does not take into account the changes in the recovery plan.

The plan, which the Cloverleaf board has presented to the commission, includes some staffing cuts.

The commission is planning to vote on the recovery plan at its June 5 meeting, and the plan has to be submitted to the state superintendent by June 6.

Contact Kiera Manion-Fische at (330) 721-4049 or kfischer@medina-gazette.com.


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How to Find Quality Mixed Martial Arts Schools

Like many people, you may have become interested in the world of mixed martial arts (MMA). You may wonder if this is a sport you?d like to try for yourself. In order to give it a good go, you will need to find some good MMA schools in Richmond VA, and narrow in on one where you would like to train. A high-quality school will have the equipment, the trainers, and the environment needed to hone your inner warrior.

In the 1990s, the first official MMA fights were produced in the United States. Since then, they have been aired on TV and cable channels with greater and greater frequency. This screen time has lead to a nearly insatiable interest in the sport, and there are many people just like you looking for MMA schools in Richmond Va where they can try their hand. This increased demand has lead to an ever-increasing supply of gyms to choose from, but not all MMA schools in Richmond VA are created equal.

In fact there are only a few truly qualified MMA training facilities in the state of Virginia, so make sure you do your research. Just because the website says something doesn?t always make it true. Look out for schools with fake credentials and accomplishments. It is hard to verify a lot of MMA accomplishments and martial arts accomplishments in general before 2005 when the state started sanctioning and keeping records. Any accomplishments past 2005 should be easily verifiable.

What you want to look for a quality MMA School with has experienced instructors, quality circuit training equipment, and a safe environment. Start by making a list of all the MMA schools in your area. Include comparable items on your list such as hours of operation, disciplines taught, membership/use prices, and trainer names. You may also want to note any champions that were trained there. This process should land you with a short list of reputable MMA gyms in Richmond VA that you can visit for further inspection.

Now visit the schools on your short list. Note if there are well equipped and clean. Ask about the trainers, their histories, and how they came to be MMA trainers. Find out what their qualifications are. Ask how long the school has been in operation and what precautions they take to ensure fighter safety. You would also be wise to ask what competitions the school regularly registers their fighters for to get a sense of the fighting opportunities you would have if you trained there. The only legit

After gathering this information for a few reputable MMA schools in Richmond VA, you will be able to select a school where you can hone and improve you MMA skills and stamina and prepare for your own experience as a MMA fighter.

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Obama and Roberts: the View From 2005 (Atlantic Politics Channel)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, RSS and RSS Feed via Feedzilla.

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Thursday, May 24, 2012

Play on: Google posts synthesizer tribute to Moog

This image provided by Google shows the Google doodle of Wednesday, May 23, 2012, a fully functioning special interactive synthesizer honoring the 78th birthday of synthesizer pioneer Robert Moog. Moog died in 2005. The Moog doodle, a replica of the Minimoog Model D, may not be a highly complex synthesizer but it explores a lot of the realms of synthesis. (AP Photo/Google)

This image provided by Google shows the Google doodle of Wednesday, May 23, 2012, a fully functioning special interactive synthesizer honoring the 78th birthday of synthesizer pioneer Robert Moog. Moog died in 2005. The Moog doodle, a replica of the Minimoog Model D, may not be a highly complex synthesizer but it explores a lot of the realms of synthesis. (AP Photo/Google)

FILE - In this May 3, 1980 file photo, synthesizer pioneer Robert Moog, second right, performs with the Going Baroque Band at All Souls Episcopal Church in Asheville, N.C. On Wednesday, May 23, 2012, Google amplified Moog?s mission and put synthesis in the hands of millions of people via a fully functioning special interactive synthesizer on its homepage to commemorate what would have been Moog's 78th birthday. The Moog doodle, a replica of the Minimoog Model D, may not be a highly complex synthesizer but it explores a lot of the realms of synthesis. (AP Photo/Asheville Citizen-Times, File)

(AP) ? Bob Moog's synthesizer helped change the sound of modern music. On what would have been his 78th birthday, Google is paying tribute to the man with a virtual version of his famous Moog on their homepage ? and it's completely playable.

The Moog doodle, a replica of the Minimoog Model D, may not be a highly complex synthesizer but it explores a lot of the realms of synthesis ? the sculpting of sound mastered by a synthesizer.

"To be able to put all those capabilities in the hands of hundreds of millions of people is just astounding," said Moog's daughter Michelle Moog-Koussa, who serves as executive director of the Bob Moog Foundation. "I think he would be humbled and awed."

In 45 years, the Moog synthesizer has gone from a behemoth instrument that took several techs to work and several people to carry, to one you can download on your iPhone.

Moog's first modular synthesizers in the mid- to late-'60s could easily weigh between 70 and 100 pounds. Keith Emerson's monster Moog, for example, is more than 200 pounds. Moog's early synths were high-maintenance and finicky. Sometimes they wouldn't work in the heat, other times the oscillators would drift.

They were built on a workbench, using transistors, resistors, capacitors, lots of wires and a soldering iron.

"It was definitely a hardware venture," said Moog-Koussa.

Moog's first modular synths were built for experimental composers looking for new sounds to explore. Eventually, they found their way into the mainstream.

The Doors and Monkees were early adopters, but it was Wendy Carlos' 1968 record, "Switched-on Bach" that showcased the true sonic possibilities of the monolithic instruments.

Moog responded to the increased demand by releasing the Minimoog, which could be put in a case and carried. Though they were more portable and accessible, they still remained out of reach for many musicians given their high price tag. A Minimoog today, for example, costs more than $3,000.

The advent of computers and mobile devices has given way to a number of cheaper alternatives from Moog and other companies ? virtual synthesizers that are built not on workbenches, but on computers by programmers using code.

Animoog, the Moog company's most recent iPhone app, costs $0.99 And, if that's still too much for you, there's always the free Google doodle.

Associated Press

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Forensics ferret out fire beetle secret

Forensics ferret out fire beetle secret [ Back to EurekAlert! ] Public release date: 23-May-2012
[ | E-mail | Share Share ]

Contact: Prof. Dr. Helmut Schmitz
h.schmitz@uni-bonn.de
49-228-732-071
University of Bonn

Researchers use a fire from almost 90 years ago to model the sensitivity of a natural sensor

Criminal cases can often only be solved using forensics to piece together physical evidence and reconstruct what happened. Prof. Dr. Helmut Schmitz from the Institute of Zoology at the University of Bonn and Dr. Herbert Bousack from the Peter Grnberg Institut at the Forschungzentrum Jlich went through the same experience. Prof. Schmitz has been researching fire beetles of the genus Melanophila and their sophisticated IR sensors, which these pyrophilous insects use to detect forest fires, for many years. This is a very special ecological niche. "It allows the beetle larvae to freely eat their way through the wood because the trees, which have been killed by great heat, can no longer fight back, and there are hardly any predators that would eat them in freshly burned forests," the Bonn zoologist reported.

A tiny sphere senses changes in pressure due to heat

Meanwhile, with the help of the Forschungszentrum caesar in Bonn and the Technische Universitt Dresden, the researchers have unraveled the functional principle of this so-called photo-mechanical beetle infrared sensor, and they have started to work on a technical reconstruction of this natural prototype. Tiny cuticula spheres of the beetles' IR receptors at 0.02 mm, smaller than the diameter of a fine hair are filled with water and absorb IR radiation very well. Due to the fact that they heat up, the water in particular expands suddenly, and the resulting change in pressure is immediately detected by highly sensitive mechano-sensitive sensory cells. "However, an important question had remained unanswered how sensitive is the sensor?" asked Prof. Schmitz. This question could be best answered by equipping Melanophila beetles with mini transmitters on their search for forest fires. "Then we would be able to log the distance flown to the burnt area and, based on this distance, calculate the minimum required heat radiation the beetles are attracted by," explained the zoologist. But at a length of about 1 cm, the beetles are too small to carry a transmitter for long distances.

In 1925, a blaze destroyed a large oil storage facility in California

The resourceful scientists turned to a past event, which proved helpful. In August 1925, a large oil depot in Coalinga, California, went up in flames. "Reports from that era mentioned that the huge blaze attracted masses of charcoal beetles (Melanophila consputa)," explained Prof. Schmitz. Since the fire location was in the forest-less Central Valley of California, the beetles must have flown in from a great distance. Most likely, they came from large forests on the western foothills of the Sierra Nevada about 130 kilometers away, where there had been large forest fires in the two preceding years. "On such burnt areas, beetles multiply en masse, and after they emerged, they went to look for forest fires in the subsequent summers," said Prof. Schmitz. A forested area about 28 kilometers from the burning oil tanks in the San Benito Mountain Natural Area north of Coalinga seems rather unlikely as the source of the beetles since forest fires had not been reported in this area prior to 1925.

Based on a model from fire protection technology

Dr. Herbert Bousack, an engineer from the Peter Grnberg Institut at the Forschungszentrum Jlich performed the calculations for modeling the sensitivity of the sensor. "The Coalinga fire is a good match for this simulation," Dr. Bousack reported. First however, many parameters had to be researched painstakingly, such as the size of the fire, or the weather conditions. "More than 85 years after the event, such data was hard to obtain." The engineer based his mathematical simulation on various fire models such as are used in assessing of fire risks for storage tank facilities. "We adapted these technical guidelines for our purposes, which allowed us to fall back on proven experiences," said the engineer.

According to the math, the beetle sensor is incredibly sensitive

The result was amazing. "According to our calculations, the infrared sensors of Melanophila beetles should be able to sense signals even if they are below the level of thermal noise," reported Dr. Bousack. Obviously, the beetles rely on stochastic resonance. "This method enables them to detect weak periodic signals that are normally superimposed by the noise," explained the engineer. According to the results of the calculations, the sensors can detect the tiniest amounts of heat - roughly comparable to the energy resolution of radio telescopes. "Our simulations and calculations make it seem quite probable that the IF sensors of pyrophilous Melanophila beetles are more sensitive than uncooled infrared sensors currently available in the market," Prof. Schmitz summarized the outcome. "Additional efforts to implement this natural prototype technologically will be required." So, they might be able to revolutionize early-warning systems for forest fires.

###

Publication: Modelling a historic oil-tank fire allows an estimation of the sensitivity of the infrared receptors in pyrophilous Melanophila beetles, Online-Journal PLoS ONE, DOI: 10.1371/journal.pone.0037627, Link: http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0037627

Photos for this press release can be found at: http://www3.uni-bonn.de/Pressemitteilungen/133-2012

Link for the new Bionikzentrum of the University of Bonn: www.bzbonn.uni-bonn.de

Contact:

Prof. Dr. Helmut Schmitz
Institute of Zoology of the University of Bonn
Ph. +49 228/732071
Email: h.schmitz@uni-bonn.de

Dr. Herbert Bousack
Forschungszentrum Jlich
Peter Grnberg Institut PGI 8 Ph. +49 2461/616242
Email: h.bousack@fz-juelich.de



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Forensics ferret out fire beetle secret [ Back to EurekAlert! ] Public release date: 23-May-2012
[ | E-mail | Share Share ]

Contact: Prof. Dr. Helmut Schmitz
h.schmitz@uni-bonn.de
49-228-732-071
University of Bonn

Researchers use a fire from almost 90 years ago to model the sensitivity of a natural sensor

Criminal cases can often only be solved using forensics to piece together physical evidence and reconstruct what happened. Prof. Dr. Helmut Schmitz from the Institute of Zoology at the University of Bonn and Dr. Herbert Bousack from the Peter Grnberg Institut at the Forschungzentrum Jlich went through the same experience. Prof. Schmitz has been researching fire beetles of the genus Melanophila and their sophisticated IR sensors, which these pyrophilous insects use to detect forest fires, for many years. This is a very special ecological niche. "It allows the beetle larvae to freely eat their way through the wood because the trees, which have been killed by great heat, can no longer fight back, and there are hardly any predators that would eat them in freshly burned forests," the Bonn zoologist reported.

A tiny sphere senses changes in pressure due to heat

Meanwhile, with the help of the Forschungszentrum caesar in Bonn and the Technische Universitt Dresden, the researchers have unraveled the functional principle of this so-called photo-mechanical beetle infrared sensor, and they have started to work on a technical reconstruction of this natural prototype. Tiny cuticula spheres of the beetles' IR receptors at 0.02 mm, smaller than the diameter of a fine hair are filled with water and absorb IR radiation very well. Due to the fact that they heat up, the water in particular expands suddenly, and the resulting change in pressure is immediately detected by highly sensitive mechano-sensitive sensory cells. "However, an important question had remained unanswered how sensitive is the sensor?" asked Prof. Schmitz. This question could be best answered by equipping Melanophila beetles with mini transmitters on their search for forest fires. "Then we would be able to log the distance flown to the burnt area and, based on this distance, calculate the minimum required heat radiation the beetles are attracted by," explained the zoologist. But at a length of about 1 cm, the beetles are too small to carry a transmitter for long distances.

In 1925, a blaze destroyed a large oil storage facility in California

The resourceful scientists turned to a past event, which proved helpful. In August 1925, a large oil depot in Coalinga, California, went up in flames. "Reports from that era mentioned that the huge blaze attracted masses of charcoal beetles (Melanophila consputa)," explained Prof. Schmitz. Since the fire location was in the forest-less Central Valley of California, the beetles must have flown in from a great distance. Most likely, they came from large forests on the western foothills of the Sierra Nevada about 130 kilometers away, where there had been large forest fires in the two preceding years. "On such burnt areas, beetles multiply en masse, and after they emerged, they went to look for forest fires in the subsequent summers," said Prof. Schmitz. A forested area about 28 kilometers from the burning oil tanks in the San Benito Mountain Natural Area north of Coalinga seems rather unlikely as the source of the beetles since forest fires had not been reported in this area prior to 1925.

Based on a model from fire protection technology

Dr. Herbert Bousack, an engineer from the Peter Grnberg Institut at the Forschungszentrum Jlich performed the calculations for modeling the sensitivity of the sensor. "The Coalinga fire is a good match for this simulation," Dr. Bousack reported. First however, many parameters had to be researched painstakingly, such as the size of the fire, or the weather conditions. "More than 85 years after the event, such data was hard to obtain." The engineer based his mathematical simulation on various fire models such as are used in assessing of fire risks for storage tank facilities. "We adapted these technical guidelines for our purposes, which allowed us to fall back on proven experiences," said the engineer.

According to the math, the beetle sensor is incredibly sensitive

The result was amazing. "According to our calculations, the infrared sensors of Melanophila beetles should be able to sense signals even if they are below the level of thermal noise," reported Dr. Bousack. Obviously, the beetles rely on stochastic resonance. "This method enables them to detect weak periodic signals that are normally superimposed by the noise," explained the engineer. According to the results of the calculations, the sensors can detect the tiniest amounts of heat - roughly comparable to the energy resolution of radio telescopes. "Our simulations and calculations make it seem quite probable that the IF sensors of pyrophilous Melanophila beetles are more sensitive than uncooled infrared sensors currently available in the market," Prof. Schmitz summarized the outcome. "Additional efforts to implement this natural prototype technologically will be required." So, they might be able to revolutionize early-warning systems for forest fires.

###

Publication: Modelling a historic oil-tank fire allows an estimation of the sensitivity of the infrared receptors in pyrophilous Melanophila beetles, Online-Journal PLoS ONE, DOI: 10.1371/journal.pone.0037627, Link: http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0037627

Photos for this press release can be found at: http://www3.uni-bonn.de/Pressemitteilungen/133-2012

Link for the new Bionikzentrum of the University of Bonn: www.bzbonn.uni-bonn.de

Contact:

Prof. Dr. Helmut Schmitz
Institute of Zoology of the University of Bonn
Ph. +49 228/732071
Email: h.schmitz@uni-bonn.de

Dr. Herbert Bousack
Forschungszentrum Jlich
Peter Grnberg Institut PGI 8 Ph. +49 2461/616242
Email: h.bousack@fz-juelich.de



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